Only real estate professionals who are members of the

NATIONAL ASSOCIATION OF REALTORS® (NAR) can call

themselves REALTORS®. All REALTORS® adhere to NAR's

strict Code of Ethics, which is based on professionalism and

protection of the public. That's why all real estate licensees

are NOT the same.

Dedicated to serving America's property owners at both

local and national levels, the NATIONAL ASSOCIATION OF

REALTORS®, The Voice for Real Estate®, is the largest

professional association at over one million members strong.

So, whether you're buying or selling a home-it pays

to work with a REALTOR®. Look for the REALTOR® logo

when choosing your real estate agent.

What is a

REALTOR® and why

should I use one?

What Do Recent Home Buyers and

Sellers Say About REALTORS®?

The 2009 NAR Profile of Home Buyers and Sellers provides

research results on the experiences home buyers and sellers

had when purchasing or selling their home. The majority

of the respondents used a REALTOR® (a member of the

NATIONAL ASSOCIATION OF REALTORS®). Here's what

they had to say:

Home Sellers

  • Sellers reported that an agent's reputation was the

most important factor in their selection process.

  • Nearly three-fifths of sellers report that they would

"definitely" use the same real estate agent again.

  • The top four home seller expectations of real estate

agents are: 1) price my home competitively (22%);

2) find a buyer for my home (21%);

3) sell my home within a specific timeframe (19%);

4) help market my home to a potential buyer (19%).

Home Buyers

  • 88% of buyers would probably or definitely use

their real estate agent again.

  • The benefit most buyers say they receive from their

agent is help understanding the process.

  • 88% of buyers were very satisfied with

their agent's knowledge of the purchase process.

  • 77% of home buyers used a

real estate agent and/or broker to complete

their transaction.

The Code of Ethics:

A Commitment to the Public

The Code of Ethics of the NATIONAL ASSOCIATION OF

REALTORS® is the promise to the public that when dealing

with a real estate agent that is a REALTOR®, they can

expect honest and ethical treatment in all transactionrelated

matters. Only REALTORS® pledge to abide by the

Association's Code of Ethics and only REALTORS® are

held accountable for their ethical behavior.

Some of the basic principles of the Code of Ethics include:

  • Protect and promote your client's interests,

but be honest with all parties.

  • Avoid exaggeration, misrepresentation, and

concealment of pertinent facts. Do not reveal

facts that are confidential under the scope of

your agency relationship.

  • Disclose present or contemplated interest in any

property to all parties.

  • Avoid side deals without your client's informed

consent.

  • Accept compensation from only one party, except

with full disclosure and informed consent.

  • Keep the funds of clients and customers in escrow.
  • Assure, whenever possible, that transactional details

are in writing.

  • Provide equal service to all clients and customers.
  • Be knowledgeable and competent in the fields of

practice in which you ordinarily engage. Obtain

assistance or disclose lack of experience if

necessary.

  • Do not engage in the unauthorized practice of law.

REALTOR® Designations-

The Mark of Expertise and Service

The NATIONAL ASSOCIATION OF REALTORS® has a

variety of affiliates that provide designations acknowledging

experience and expertise in various real estate sectors.

NAR also offers designations and certification programs

to its members, including:

ABR® - REBAC (Real Estate BUYER'S

AGENT Council) awards the ABR® (Accredited Buyer

Representative) designation to REALTORS® who meet

education and experience requirements to better prepare

them to represent buyers.

CIPS - Focused specifically in aspects "international,"

these REALTORS® have a familiarity with assisting foreign

investors, helping local buyers invests abroad, or serving

an immigrant buyer locally; designees are the best

resource in international real estate.

GRI - A REALTOR® with the Graduate REALTOR®

Institute (GRI) designation is trained in many areas, including

legal and regulatory issues, professional standards, the sales

process and technology. A minimum of 90 hours of training

is required to achieve the GRI designation.

e-PRO® - e-PRO® certification indicates that a

REALTOR® has been trained on Internet business principles

and the technologies required throughout the real estate

transaction.

SRES® - Seniors Real Estate Specialists. When

looking for a real estate professional that will respond

to your specific, 50+ real estate needs, look for a Seniors

Real Estate Designee.

GREEN - NAR's Green Designation. You have

made the commitment to environmental consciousness;

choose a REALTOR® who understands and shares

your green real estate goals. Choose an NAR Green

Designee.

To access information on the family of REALTOR® designations

and certifications, visit: www.REALTOR.org/edmatrix